If not all, most premium brands want to associate their vehicles with arts and culture.
For Infiniti, the association comes by way of a new partnership with Cirque du Soleil that will carry out a special show incorporating the Japanese automaker's new JX crossover and which will be broadcasted on-line for every person to see at 12pm EST, Thursday, March 29 on Facebook.com/Infiniti and Facebook.com/CirqueduSoleil.
The 11 minute-lengthy show will incorporate nine Cirque du Soleil performers
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