A fleet of zero-emission Nissan LEAFs will be driving about London on June 23 and 24, offering free of charge ‘taxi’ rides.
To grab a ride, all a prospective passenger has to do is send a Tweet that incorporates the hashtag ‘#6XCHEAPER’ and their selected destination. Nissan is also utilizing the activity to gather customer feedback on a prospective taxi of the future.
The use of Twitter is an integral element of Nissan’s ambitious campaign, ‘The Big Turn On’, which is spreading
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