Saturday, June 23, 2012

Nissan supplying free of charge LEAF taxi rides in London

A fleet of zero-emission Nissan LEAFs will be driving about London on June 23 and 24, supplying free of charge ‘taxi’ rides.
To grab a ride, all a prospective passenger has to do is send a Tweet that incorporates the hashtag ‘#6XCHEAPER’ and their chosen destination. Nissan is also using the activity to collect consumer feedback on a prospective taxi of the future.
The use of Twitter is an integral component of Nissan’s ambitious campaign, ‘The Large Turn On’, which is spreading

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