BATEY STEERS GM Through Marketing FLUX

Sales boss leads transitionto the post-Ewanick eraBy Mike Colias, Automotive News - Alan Batey isn't getting comfy in his function as General Motors' interim chief marketing officer."Longer term, I don't feel you are going to see me as the CMO," Batey told Automotive News. He is also GM's vice president of U.S. sales and service.GM's top brass turned to the high-power Brit to steer its advertising enterprise by means of the turmoil created by the late-July dismissal of former leading marketer

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