BATEY STEERS GM Via Advertising and marketing FLUX

Sales boss leads transitionto the post-Ewanick eraBy Mike Colias, Automotive News - Alan Batey isn't getting comfy in his function as Common Motors' interim chief marketing officer."Longer term, I don't believe you are going to see me as the CMO," Batey told Automotive News. He is also GM's vice president of U.S. sales and service.GM's top brass turned to the high-energy Brit to steer its advertising enterprise by way of the turmoil produced by the late-July dismissal of former top marketer

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