Thursday, February 23, 2012
RIVALS GANG UP ON FORD TRUCKS AS DODGE RAM JOINS BATTERING
Only Weeks Following Chevy Hits Fordat Super Bowl, Chrysler Piles OnBy Advertising Age - First there was the Super Bowl slam, where drivers of Chevy Silverado trucks lament the loss of their buddy Dave, who doesn't survive an apocalypse since he drove a Ford. Now Chrysler runs a national spot from Doner that poses the question: What if you were to take away horsepower, torque and warranty coverage from a Ram? "Well," says the grizzled voice-over, "you'd finish up with a Ford F-150."A dogfight
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