CHEVY'S AD Goal: GLOBAL REACH

By Mike Colias, Automotive News - Common Motors' selection to put Chevrolet's global advertising function up for grabs spotlights two core priorities of the "new GM":Squeeze out cost and complexity.Transform its all-American brand into worldwide player.GM said last week that it has asked 4 ad agencies for "proposals on inventive solutions for Chevrolet's global marketing and advertising operations." GM spends most of its $ 4.three billion global ad spending budget on the Chevy brand.3 of the

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