Monday, October 24, 2011
'CHEVY RUNS DEEP" CAMPAIGN TO STICK About
By Chris Shunk, Autoblog.com - When Common Motors announced that the ad agency in charge of Chevrolet was up for evaluation, the speculation was that its "Chevy Runs Deep" ad campaign could be on the ropes after only 1 year. Critics say "Runs Deep" does not have the exact same impact as previous campaigns, for example "Like a Rock", but GM apparently does not see it that way.The General has reportedly informed Advertising Age that the creative review of Goodby Silverstein & Partners is all
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