Bradley Value is 31-year-old product designer from Brooklyn, New York, with a special passion for vehicles and a pretty creative mind. Combine those two and you get an interesting mix.
A couple of years ago, while driving his red 1983 Alfa Romeo GTV6 2.five (yes, he's our type of guy), Price tag had an inspiration: design a line of watches loosely inspired by sports vehicle instrument panel gauges. Upon returning home, Price tag went to the drawing board and began rendering watch faces based
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