General Motors has signed up its Chevrolet brand as Manchester United's Official Automotive Partner. This is Chevrolet's 1st international football sponsorship in the automaker's 101-year history.
For the next five years, Chevy will attach itself to Manchester United's fan base of an estimated 659 million men and women about the globe with a growing presence in Asia and specially in China.
The Detroit firm did not disclose the monetary terms of the agreement.
"Manchester United has some of
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