An advertisement does not necessarily have to be "in your face" to be successful. For example, take a look at the promotional idea that Brazilian ad agency AlmapBBDO prepared for Volkswagen's genuine auto parts.
The agency came up with the concept of placing special banners on well-liked video spoofs on YouTube. The ad reads, "Don’t accept imitations. Favor original parts. Click right here."
However, rather of pointing towards a VW site, by clicking the banner, viewers had been redirected
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