Inventive minds can deliver a potent message about the dangers of drinking and driving with no veering off to gory scenes.
Fiat's newest marketing campaign for the Brazilian industry is a prime example as the only issue we see in the 15 second-long clip is a beer can.
The short ad begins by displaying a bicyclist riding on the road on the beer's cap along with the words "Now you see" and then shows a hand lifting the metal tab and the tag "Now you do not". Straightforward but very
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