As we reported earlier this week, raffish-haired Akihiro Dezi Nagaya, Toyota’s global style chief, plans to implement a much more aggressive design theme for the brand. “We have eliminated emotion. We need to have to pump that up” he stated in an interview at the Frankfurt Auto Show.
Altering Toyota’s “quiet and non-offensive” image won’t be effortless. Nagaya will be faced with challenges both from inside Toyota, a company recognized for consensus-driven conservatism, and with
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