Since the launch of the Kindle Fire tablet from Amazon most commentators have kept asking whether or not the Kindle Fire will unseat the Apple iPad as the king of tablets. Other related questions include will Kindle Fire hurt iPad sales? Is Kindle Fire an iPad killer? And so on. However, I do not think those are the proper concerns. For me the appropriate question is will the Kindle Fire tablet assist Amazon secure the future of its digital content business? Also crucial is, must Apple be
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